THE DEAL HAS BEEN STRUCK
NWAC and Under Armour agree to multi-year deal
October 7, 2016
The Northwest Athletic Conference’s (NWAC) office made it official Thursday September 15th that they have agreed to a multi-year partnership making Under Armour the apparel of all of the teams. Since being founded in 1996, Under Armour has been a top sports clothing and accessory company and brand.
Under Armour will be working hand in hand with their supplier Prostock Athletics to deliver new gear and accessories to the teams in the NWAC. Eric Ericsson of Prostock Athletics said “Prostock Athletics has been servicing the athletic industry in the Pacific Northwest and Canada since 1982 with experienced and service oriented staff.”
During each week of the year Under Armour will present awards for NWAC Player of the week and a NWAC Coach’s Poll. The NWAC executive director Marco Azurdia was quoted as saying “The NWAC is thrilled about this partnership with Under Armour and it is something that we have been dreaming about for years.” With this sponsorship all of the athletic programs with benefit greatly in publicity and financially.
Under Armour’s gear is designed to feel and work comfortably in all sports. Many athletes use Under Armour products not just for in game use but for training and everyday exercise. A question that arises is how will Under Armour fairly give out their “Player of the Week” award when you have sports that contrast in style of play such as basketball compared to baseball?
Another question that should be asked is whether this deal helps fund the athletic programs or if they are supplying equipment in exchange for sponsorship. Either way this is an exciting change for the NWAC and all of the schools.